Vidit Bhatt
UI/UX Designer

Available for Work

Vidit Bhatt
UI/UX Designer

Available for Work

Vidit Bhatt

Project Type: Academic / Solo

Duration: 3 months

Role: UX Researcher, UI Designer

Platform: iOS

Stacks: Figma, Slack, Adobe Photoshop.

Overview

A comprehensive immigration solution that aims to connect future immigrants across the globe with trustworthy immigration consultants and verified resources.

Why? A Personal Experience

Recently I and my partner went through the immigration process and it all happened during the pandemic. With all the problems we went through during the process, I just wished there was a solution or a single point of contact to make the whole thing less anxious for an immigrant.

What? The Problem Space

There has been a significant increase in immigration rates across the world in the past few years. But, people who are looking to immigrate still struggle with resources & information and where to find them. They also struggle in connecting with trustworthy immigration lawyers for the processes.

Primary Research

Conducting User Interviews

One-on-one decontextualised interviews were held with participants over a Zoom call, where I learned about their immigration process and if they faced any issues pre- or post-application.

After the interviews, I gathered the information and synthesised several root problems through Affinity Mapping.

Assumptions

Based on the secondary research, these were some of the assumptions I had which I was looking to validate through the Primary Research (Interviews).

Connection
Connection
Connection

The scarcity of reliable immigration legal services is a significant barrier for individuals seeking immigration assistance.

The scarcity of reliable immigration legal services is a significant barrier for individuals seeking immigration assistance.

The scarcity of reliable immigration legal services is a significant barrier for individuals seeking immigration assistance.

Information Delivery
Information Delivery
Information Delivery

Immigrants face stress and uncertainty during the immigration process due to information gaps and inadequate legal support.

Immigrants face stress and uncertainty during the immigration process due to information gaps and inadequate legal support.

Immigrants face stress and uncertainty during the immigration process due to information gaps and inadequate legal support.

Resources
Resources
Resources

Aspiring immigrants encounter difficulties in accessing comprehensive and accurate information about immigration processes and requirements.

Aspiring immigrants encounter difficulties in accessing comprehensive and accurate information about immigration processes and requirements.

Aspiring immigrants encounter difficulties in accessing comprehensive and accurate information about immigration processes and requirements.

Who Am I Designing For?

User Persona

Taking my learnings from the secondary research and user interviews, I developed a persona, Salman.

Salman adds a human touch to the goals, motivations, and pain points of patients preparing for medical imaging scans. Putting Salman at the core of my design decisions will ensure this solution is catered to this user group.

"How might we provide information and resources for aspiring immigrants so that it makes their immigration process a little smoother and stress-free?"
User Task Analysis

Core Epic- Resourceful Connection

This epic centres around connecting users with experienced immigration lawyers to offer expert guidance and support throughout the immigration process. It includes user stories related to the platform's ability to connect users with lawyers, provide secure messaging for communication, and enable users to search for lawyers based on their specialization.

From this core epic a the above user task flow was generated.

Putting Pen to Paper

Once I was clear on the main task flow, I took to paper and pen to sketch out and explore the possible solutions. Referencing the UI inspiration board, existing features and components and looking at functionalities, we began producing our preliminary layout and interface lo-fidelity sketches.

Developing a Solution

Mid-fi Prototype and User-testing

I then developed a Mid-fi prototype of the designs from the Task Flow generated previously.

Furthermore, I conducted 2 rounds of user tests with a group of 5 people for Prototype Version 1 of my design to find out how different users navigate the app experience and what they find good and bad about the design.

It helped us identify opportunities when users were performing a given task.

Branding

Creating an identity: Moodboard

Next I created a moodboard that connects my vision in an abstract but logical way. This helped me further decide the design direction for the app.

Wordmark and Brand Name Ideation

The aim was to create a brand name with a singular word with a high recall value that instils trust and credibility since it is one of the highest benchmarks for our app.

I brainstormed a lot of names that aligned with the feeling of arrival or a feeling of going to a new place because those feelings I felt were more in line with immigration. Arriva became the name of our app since I felt that it had a lot of recall value as well as a nice ring to it.

  • Embarkly

  • Discovera

  • Arrivo!

  • Arriva

  • Journify

Embarkly

Discovera

Arrivo!

Arriva

Journify

  • Embarkly

  • Discovera

  • Arrivo!

  • Arriva

  • Journify

Upon choosing the brand name Arriva, I envisioned incorporating a paper plane into the wordmark due to the resemblance of certain letters. This would serve as both the logo and the app icon, creating a strong association between the paper plane and the brand.

Color Palette

Taking Inspiration from the moodboard I generated a color palette which was soothing yet conveyed a feeling of trustworthiness. Orange was chosen as the primary color while Blue was the designated secondary colors paired with neutral colors. These colours were used throughout the app with the 60-30-10 golden ratio

Typography

The app employs the Lato typeface, a modern sans-serif font with a subtly curved design. This choice not only offers a pleasing and consistent legibility but also provides a comprehensive font family, facilitating the maintenance of content hierarchy.

Prototype

Hi Fidelity MVP Prototype

After establishing a strong brand identity for our app, I then moved forward to designing the Hi-fi prototype. During the process I changed a few things from my initial mid fidelity prototype.

Torot Cards Of Tech: Thinking of the Future
  1. Data Breach: They might try to breach the app's security measures, gaining unauthorized access to sensitive information such as personal details, financial data, or confidential documents uploaded by users.


  2. Impersonation: They could potentially use stolen or fake identities to register as consultants, misleading users and offering false advice or fraudulent services.

To safeguard your product from such threats, it's crucial to implement robust security protocols, encryption for data transmission, regular security audits, and user education about best practices for online safety. Additionally, employing measures like multi-factor authentication, stringent verification processes for consultants, and constant monitoring for any suspicious activities can help mitigate risks associated with malicious actors.

Overview

Empathise

Define

Ideate

Design

Test

©️Vidit Bhatt | 2024